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Tender description :
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Tenders Are Invited Forfoodfiti Community Cooking Demonstrations & One-on-one Consumer/vendor Activations Rfp
17:00/10.06.2026
The purpose of this RFP is to engage services of a qualified organisation to implement community- level cooking demonstrations and one-on-one consumer/vendor activations for the FoodFiti brand, geared towards promoting purchase and consumption of vegetables in Kenya.
The Opportunity
The selected service provider will undertake development and implementation of a differentiated below-the-line campaign for the FoodFiti brand that will encompass cooking experiences and one- on-one consumer/vendor activations within FoodFiti Zones (FFZs).
Cooking Experiences
The agency will conduct cooking sessions that will follow a guide issued by GAIN, that showcases essential cooking techniques, nutritional insights, and cost-effective flavour-enhancing methods. In the sessions consumers will be issued with recipe booklets. The sessions will include community health promoters/county nutritionists to further strengthen reach and credibility.
Download the Foodfiti Community Cooking Demonstrations & One-On-One Consumer/Vendor Activations RFP
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